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Your Life. Your Investments.

Take control of your investments with First Fidelity Financial. There are no limits.

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Evolve Your Perspective.

Education brings opportunity. Expand your knowledge with First Fidelity Financial.

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Welcome to First Fidelity Financial Group of Atlanta

First Fidelity is a diversified financial services company focused on the needs of those planning for and enjoying retirement and their specific financial problems and opportunities. We focus on protecting current assets, achieving investment objectives, and reducing taxes.

We are dedicated to providing financial services, products, and support that assist our clients reaching their unique financial objectives. With over 25 years’ experience, Kent Balch has helped thousands of families achieve their retirement goals.

With a specific focus on preserving your hard-earned savings, we understand your need for individual attention, a caring and honest relationship, and a proven approach that lets you live the best years of your life worry-free.

Financial Guidance

We Offer Personalized Plans to Match Your Needs.

At First Fidelity, we specialize in tailoring our plans to not only fit your current situation, but also provide a foundation for future growth. No matter where you are in your financial journey, we will help to take you to the next level.

Call us today to schedule an appointment with Financial Planner Kent Balch.
404.872.6654

Our Services

Wealth Strategies

Growing your wealth requires patience and foresight. With our time-tested investment strategies, we’ll help you build long-term profitability through short-term planning.

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Insurance Services

A good defense is the best offense. Let First Fidelity surround you and your family with leading insurance policies.


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Social Security Planning

Sit down with Kent Balch to better understand your available options for Social Security protection as your plan for your financial future.


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Meet Our First Fidelity Team

Our experienced and enthusiastic team thrives on client satisfaction. Please visit our Company page to learn more about our team.

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A Second Opinion

Isn’t it time that you got a second opinion about your wealth? Over 90% affluent investors welcome a second opinion on their finances.

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