Our Team

An Investment Advisor Representative and licensed insurance agent, Kent Balch is the founder of First Fidelity Financial Group of Atlanta and Kent Balch Money Management, LLC. Kent began his career in Southwest Oklahoma where he s

Prior to Joining First Fidelity in April of 2015, Lana spent 8 years in academia where she taught English and worked in instructional advisement as well as academic management. Lana is the first point of contact between our clients and o

With over 300 successful corporate implementations, Tony Fishpaw is a Certified Project Manager. Prior to joining First Fidelity Financial in 2001, Tony worked as an Implementation Manager for an international printing company. Tony is r